Luxury Mattress

Glencraft have manufactured luxury mattresses since 1843. A combination of interactive disassembly, still images and animation allowed them to showcase a new prototype in a dynamic and engaging way.

By digitally stripping the mattress apart to show the components of its construction, they were able to convey the quality of design and workmanship that goes into creating a handmade mattress. The client was able to see exactly how the finished mattress would look, and decide on the necessary design changes there and then.